Chinese car-maker Geely to make Malaysia its global hub, help Proton drive into future

PUTRAJAYA: The entry of a major Chinese carmaker into Proton Holdings Bhd will not only ease its financial woes, but also bring fresh capacity to the group’s underutilised factories.

Zhejiang Geely Automotive Co Ltd plans to turn Malaysia into its global hub to manufacture all of its right-hand drive cars, including its premium Volvo brand.

Geely will take a leadership role in production, sales and marketing. Proton will be responsible for distribution of the brand in Malaysia.


These were among the highlights mentioned at the signing ceremony in Putrajaya between DRB-Hicom, the parent company of Proton, and Geely.

Proton and Geely yesterday signed an agreement that would see Geely take a 49.9% stake in Proton. Both parties have not finalised the price Geely would pay for the stake.

Through the partnership, Geely executive vice-president and chief financial officer Daniel Li said Geely would focus on assisting Proton to sell 500,000 cars in Malaysia and around the region by 2020.

He said Geely would be contributing technology, talent and money to Proton. These include platform-sharing that would see the development of Proton’s first-ever SUV model from Geely’s best selling model – the Boyue.

DRB-Hicom group managing director Datuk Seri Syed Faisal Albar said in the competitive automotive industry, partnership among carmakers globally was common.

A partnership would also further expand Proton’s reach to other markets and give it better economies of scale.

“This partnership with Geely will create more jobs in Proton,” he told reporters yesterday.

Proton has a workforce of about 10,000 which produces about 100,000 cars a year. In 2016, sales of Proton cars dropped 30% to 72,290 units from 102,174 previously.

The company reported a loss of almost RM1bil last year.

Proton’s Tanjung Malim plant, which is designed to produce a million cars every year, will be made a new manufacturing hub for Geely.

Syed Faisal said Proton would relocate its entire production from Shah Alam to Tanjung Malim within five years.

Despite the entry of a new foreign partner, Proton will maintain its national car status. This means its industrial linkages, including vendors and dealers, will not be affected by the change in shareholding.

Under the heads of agreement signed between DRB-Hicom and Geely, the Chinese carmaker will take a 49.9% equity interest in Proton and also a controlling stake in Lotus, the British sportscar maker, from Proton.

No financial details were disclosed in the sale of a stake in Proton, while for Lotus, Geely would be paying £51mil (RM284mil) for a 51% stake in Lotus.

Syed Faisal said DRB-Hicom planned to sign a definitive agreement with Geely in July.

Also present at the signing ceremony was Second Finance Minister Datuk Seri Johari Abdul Ghani, who clarified that with the partnership with Geely in place, Proton would need to repay its RM1.25bil soft loan from the Government.

As part of the conditions for the soft loan, Proton was required to collaborate with a well-known strategic partner.

The requirement to collaborate with a well-known strategic partner was imposed on Proton as part of the conditions issued by the Government for its approval of the RM1.25bil soft loan to Proton, in which a bulk of the money was used to pay its vendors.

Separately, Johari said Proton was entitled to a RM1.1bil reimbursement from the Government for its RM3.5bil spent on research and development in the past.

Johari also said there would be no more “subsidy” for Proton from now on, and that the Government would no longer have a golden share in Proton with Geely entering into a partnership with the national carmaker.

Source: The Star by intan farhana zainulandizwan idris

‘Geely to help Proton drive into future’

Geely confirms 49.9% stake in Proton |

IPOH: The decision by Proton to embark on a partnership with China’s Zheijiang Geely Automotive Co Ltd is timely because cars are predicted to be next in line to undergo sweeping innovations.

International Trade and Industry Minister II Datuk Seri Ong Ka Chuan said that in light of Industrial Revolution 4.0, bringing in Geely as Proton’s strategic partner would ensure the Malaysian company’s survival as cars increasingly adopt digital technology.

Industrial Revolution 4.0, or Industry 4.0, is the current trend of automation and data exchange in manufacturing technologies which include cyber-physical systems, the Internet of Things and cloud computing.

“After attending the Hannover Messe, the world’s biggest trade fair for industrial technology, I learned that self-driving cars are the next big thing.

“This means that you are looking at a future where cars will have no steering wheel.

“With just the touch of a panel, the car will bring you to your destination,” Ong said after witnessing the swearing-in of the new committee of the Perak Chinese Cemeteries Management Association yesterday.

He said Geely would be Proton’s channel to embracing technological innovations.

“I’m not saying to expect Proton to be a frontliner in this, but at least with a strategic partner it can move along with the times,” he added.

He said Geely would also open a new market for Proton, which was important for the national carmaker’s survival.

He said it was not a decision made purely in favour of China.

“Over the years, it’s been no secret that Proton accumulated losses and will need a big market to cater to in order to settle all the debts. This is the reality.

“Proton only narrowly met its sales target of 580,000 units last year, while Chinese brands sold 28 million units,” he said.

In view of its small volume, Ong said it would be difficult for Proton to fund sophisticated research and development initiatives.

“We need a larger market for things to work out. The Industrial Revolution 4.0 is all about innovation. We can’t do it ourselves, which is why working with advanced nations is our best bet,” he added.

The Star by Amanda Yeap

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RM500 aid for civil servants - Nation

PM: Sovereignty will never be compromised - Nation

No place for sentiment in Proton deal - theSundaily

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Where does the money go?

RECENTLY I was offered an easy loan with just 5.8% interest rate after activation of my credit card.

There was no pre-qualified questions asked when the sales personnel approached me through the phone. As I had no intention to get funding, I did not take up the offer.

It is understood that the “attractive” rate was offered to attract potential customers. If there is a delay in repayment eventually, the rate would jump up according to the interest incurred on the credit card outstanding balance, which ranges from 15% to 18% per annum.

When I asked around, I found most of my family members had on at least one if not more occasions being offered an easy loan, credit card balance transfer, personal loan, or other credit facilities via phone calls every month.

This contrasts with what I had heard from friends and peers from the property industry regarding housing loan. There have been complaints about stringent requirements for housing loan application and low approval rate. They have this question in mind – where does the money go?

Their concerns are understandable when I see the home loan approval rates was only hovering around 50% for the past few years. In 2013, the approval rate was at 49.2%, it improved slightly to 52.9% in 2014 but went down to 50.2% in 2015.

According to the group president of the Real Estate and Housing Developers Association (Rehda), Datuk Seri FD Iskandar, rejection rate for affordable housing loan applications was more than 50%, and the strict housing/mortgage lending conditions were denying aspiring owners their first homes.

Based on Rehda’s survey in the second half of 2015, loan rejection was the number one reason for unsold units, and affordable homes top the list.

For example, an individual or family with a combined household income of between RM2,500 and RM10,000 are eligible to apply for PR1MA homes that cost between RM100,000 and RM400,000. However, with loan eligibility based on net income, many with their existing commitments such as car loan or credit card outstanding payment, are not able to secure a loan for an affordable home. This dampens the effort of helping qualified households in owning their first homes.

Looking at the situation, I am puzzled with different treatments given to loan application. At one end, there is an easy access for personal loan and credit card financing. On the other, stringent requirements are imposed on housing loan. It seems like the priority has been given to spending on liability instead of asset.

If we look at it from the business perspective, credit card, personal loan and easy loan offer higher profit margin to the banks with interest rates ranging from 12% to 18%, compared to housing loan interest which is about 4.5% to 5%. This may explain the shift of focus among the banks.

Central bank concerned

Reports show that our household debt stood at an alarming 87.9% of GDP as at end of 2014 – one of the highest in the region. It is comprehensible that Bank Negara is concerned with the situation, and would like to impose responsible lending with housing loan.

However, when we look at the details, residential housing loans accounted for 45.7% of total debt, hire purchase at 16.6%, personal financing stood at 15.7%, non-residential loan was 7.7%, securities at 6.5%, followed by credit cards and other items at 3.9% respectively.

A recent McKinsey Global Institute Report highlighted that in advanced countries, housing loans comprise 74% of total household debt on average. As a country that aspires to be a developed nation by 2020, our 45.7% housing loan component is considered low.

Looking at the above, it is ironic that our authorities and banks are strict on funding a house which is a basic necessity and asset for people, but lenient on car loan, personal loan, credit card and other easy financing with higher interest rate, that tend to encourage the rakyat to overspend on depreciating items.

It is common nowadays to see young adults paying half of their salary for car loan, and people go on extravagant holidays or purchase luxury items which rack up their credit card balance. As such it is not surprising that the number of counselling cases took on by Credit Counselling and Debt Management Agency has also shown a worrying upward trend, with the number of cases leaping by 20,000 from 2013 to 2014. There was an average of about 35,000 counselling cases annually from 2008 to 2014, but that figure rose to approximately 60,000 in 2014.

It is important for the authorities and banks to encourage prudent lending and spending, re-look into high housing loan rejection rate, and consider to tighten lending conditions of other loans, such as personal loan and credit card. These will encourage the rakyat to channel their money into assets instead of liabilities, and improve the financial position of the people and the nation in the future.

By Alan Tong

Datuk Alan Tong has over 50 years of experience in property development. He is the group chairman of Bukit Kiara Properties. For feedback, please email feedback@fiabci-asiapacific.com.



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Google car could be its own driver?

Autopilot: Google's new self-driving car during a demonstration at the Google campus in Mountain View, California - AP

SAN FRANCISCO: The US agency in charge of highway safety thinks that the autonomous car built by Google-parent Alphabet could qualify as being its own driver.

In a written response to a query from the Silicon Valley-based technology firm, the National Highway Traffic Safety Administration said that since the self-driving cars lacks steering wheels or other controls for humans, it is “more reasonable to identify the driver as whatever (as opposed to whoever) is doing the driving.”

Google reveals self-driving car slip-ups

While the administration’s response didn’t change rules of the road, it is seen as a green light of sorts for getting autonomous vehicles to market.

“Our interpretation that the self-driving computer system of a car could, in fact, be a driver is significant,” US Transportation Secretary Anthony Foxx said in a written statement release on Wednesday.

“But, the burden remains on self-driving car manufacturers to prove that their vehicles meet rigorous federal safety standards.”

Foxx added that the NHTSA is “taking great care to embrace innovations that can boost safety and improve efficiency on our roadways.”

Alphabet said that it is considering the letter and had no further comment.

The feedback, however, promises to be encouraging given the time and resources that Alphabet has poured into developing self-driving cars.

A potential bump in the road popped up in December, when California motor vehicle department officials proposed self-driving car regulations that included mandating that a person could take the wheel if needed.

Google’s self-driving cars to compete with Uber: report

A draft set of rules released by the California Department of Motor Vehicles for a public comment phase do not allow for legal operation of an autonomous car being tested by Google because it lacks a steering wheel or foot pedal controls.

“We’re gravely disappointed that California is already writing a ceiling on the potential for fully self-driving cars to help all of us who live here,” Google told AFP at the time.

California rules-of-the-road for self-driving cars have the potential to set precedent, and the proposed regulations are seen as sure to slow down the speed with which the technology goes mainstream.

The proposed California regulations call for a licensed driver to be in a self-driving car and able to take control in the event of a technology failure or other emergency.

US pledges $4b to speed self-driving cars

Google has been testing self-driving cars on California roads for a while, and an array of automobile makers including Audi, Ford, Mercedes, Lexus, Tesla and BMW are working on building self-driving capabilities into vehicles.

The US administration pledged in January to help clear the way for autonomous vehicles with an investment of $4 billion to fund research and testing projects.- AFP

Give thanks with a grateful heart

Appreciate the good and bad in your life and be optimistic about the future

WITH two days left for this year, it is time to reflect and make fresh resolutions for 2016.

I have learnt to give thanks for all things – good or bad – that came my way.

But why be thankful even for the bad?

Truth be told, it took me a long time to be willing to accept misfortune and longer still to give thanks for them.

Now I appreciate there are far too many factors that I cannot control despite my best efforts.

So I just learn from the sad experiences to avoid repeating them and hold on to the hope that something good will come out of them later.

2015 has been a victorious year for me with more blessings than woes.

With a grateful heart, I choose to remember the former with rejoicing and overlook or forget the latter.

Wonderful blessings

Firstly, I am thankful that everyone in my family is in good health.

My biggest blessing is my baby, Cat.

My life has completely changed since her arrival in mid-year and everything I do now revolves around this little bundle of joy.

Healthy, joyful and growing well, she sits, crawls and listens whenever we speak to her.

On her second swimming class, she was submerged briefly in water and has been doing this with ease ever since.

In a couple of months she will start her nursery and music appreciation classes.

Meanwhile, she is learning to recognise words being pronounced and images with the aid of picture cards.

Being an inexperienced mother, the help and support from my husband, his parents and my parents has been invaluable.

My mother is a great help in tending to baby Cat and teaching me many valuable lessons about caring for my baby.

Everyone knows how difficult it is to hire a maid these days.

The timely arrival of our maid who is well-mannered and an experienced mother to take care of the many household chores lifted a heavy load of me.

It spite of the current weak economy, our architectural firm has been successful in securing several commercial and residential projects in addition to our appointment to design automotive facilities throughout the Asia-Pacific region for an upmarket marque.

We are continuously developing talented architects and designers while fostering in them a passion and enthusiasm for their work.

My 95-year old grandmother fell very ill in September but has since recovered almost fully.

She has good health except for occasional bouts of sleeplessness for a couple of days after which she will be groggy for two or three days and regale us with funny tales.

I am thankful to have clean air to breathe for the next few months before the haze sets in again, and that our economy is not too bad and personal safety here is much better than most other countries.

Looking forward

Our family has a saying that “next year will be a better year”.

Thankfully, it has been so all these years.

I eagerly await the time when baby Cat begins to talk and walk.

I am certain my heart will melt at the sweet sound of her voice when she calls me “mummy” and the sight of her staggering towards me for a hug.

After several months’ hiatus, I am getting ready to return to work which I miss very much.

Meantime, I have to trim off at least 6kg to get back in shape.

With determination, it will take three to four months.

I am yearning for the opening of our new automotive facility which specialises in the restoration and maintenance of classic and exotic cars.

Renovation work on the premises is in their final stages and business should commence in the first quarter of 2016.

Everything seems bright

Ever since my father told me about the downfall of his arrogant business principal, I have always reminded myself to be more careful when everything seems bright.

After a conference in a five-star hotel in Madrid, he asked the latter why he was wearing dark sunglasses in the coffee house.

Puffing a cigar, the principal replied that his future was too bright.

He lost his job soon after and his fortune has dwindled further ever since.

While I receive blessings, I remember there are many poverty-stricken people.

I shall rekindle my passion for charity and do my part for orphans and old folks.

We cannot do much about the burning national issues but I hope that they will be settled expeditiously so that the government can begin to organise itself to take care of wage-earners who are hard-pressed due to the rising cost of living.

On balance, I am optimistic about the future because the scriptures teaches me to always have hope and that the righteousness of God will bring peace and joy to anyone who puts it into practice.

May you be blessed with peace, joy, love, excellent health and prosperity in 2016 and beyond.

By Chermaine Poo Slice of life

Chermaine Poo is a chartered accountant turned actress, TV host, emcee and columnist. Follow her on www.chermainepoo.com, Facebook.com/ChermainePoo, and Instagram.com/Chermaine Poo or drop her an email at info@chermainepoo.com

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Cars are more expensive than houses? A house can buy how many cars?

IN about 3 weeks' time, we will be celebrating the New Year.

Each New Year comes with new resolutions and new goals. Some would plan to own big ticket items such as a house or a car as part of their resolution. If your plan is to own a new car, finish reading this article before nailing down that resolution.

Owning a car in Malaysia is expensive. In one of my previous articles, I highlighted that Malaysia was ranked second in the world where owning a car is expensive.

But what many do not know is by how much, relative to homes. Yes, homes in Malaysia are expensive too, but relative to Australian homes and cars, our cars are 10 times more expensive than those sold in Australia compared to homes. Let's do some simple math together.

Khazanah Research Institute (KRI) reported that the median house price in Malaysia is about RM250,000. This is the cost of two Honda Civics (priced at RM110,000 per car).

In Australia, the median house price is A$660,000, while a Honda Civic costs about A$30,000. This means, a median-priced Australian house of A$660,000 can buy 22 Honda Civics, versus a median-priced Malaysian house of RM250,000 which can only buy two cars of the same model. Yes, our homes may not be cheap but our cars are more expensive in comparison.

I further compared Malaysia against the United States and United Kingdom. A median-priced house in US and UK can buy 12 and 16 Honda Civics respectively, which is still more affordable compared to the two which can be bought with a median-priced Malaysian house.

The story does not end here. In addition to the cost of purchasing a car, there are many other financial commitments that comes along with owning a car. These include petrol, parking, toll charges, maintenance, and repair costs. Then, there is the cost of depreciation which ranges from 10 per cent to 20 per cent per year. It does not help that most of these supplementary expenses are frequently being increased. Our cars are indeed costing us a lot.

It is undeniable that a car is a necessity to those who have limited access to public transportation. Until our public transportation system is good enough, people will still need private vehicles to move from one place to another.

Unfortunately our cars are so expensive that the rakyat, especially the younger generation, are forced to put off buying a home until they can afford it. In the meantime, that "wait" causes house prices to appreciate, thus making it even more unaffordable for these people to own a home. This vicious cycle will continue until the government has a permanent solution to address both public transportation and affordable housing.

Perhaps, it is also timely to revisit the rationale behind our National Car Project which was introduced in 1982 to bring a higher level of industrialisation in Malaysia. Since its inception, the price of national and non-national cars have progressively increased through increase in car taxes and excise duties.

The price of non-national cars in Malaysia generally cost 50 per cent to 100 per cent more than the price of the similar make of car in other countries. On the other hand, one of my managers came back from his Aussie trip and shared that a Proton Preve in Australia is RM11,000 cheaper than one that is acquired in Malaysia.

Originally, the National Car Project was a form of protectionism for the national car industry. After more than 30 years since its inception, it has now become a burden to the rakyat, by eating more and more into our disposable income. The National Car Project has served its original purpose, and it is time that we review it.

So now, instead of jotting down my resolution, my wish list for 2016 is for the Government to rationalise and reduce the taxes imposed on cars. This will put more money back into the rakyat's pockets to start their home ownership journey much earlier. Concurrently, the Government can continue to channel and reinvest some of these funds to build a comprehensive and effective public transportation system in Malaysia which will greatly reduce the rakyat's dependency on private vehicles.

And for those who still wish to buy a car, think twice as owning a car is too expensive and unaffordable - it may also cost you your home.

By Datuk Alan Tong Food for Thought

Food for thought  By DATUK ALAN TONG

> FIABCI Asia Pacific chairman Datuk Alan Tong has over 50 years of experience in property development. He was FIABCI World president in 2005/06 and was named Property Man of The Year 2010. He is also the group chairman of Bukit Kiara Properties. (email atfeedback@bukitkiara.com) 


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Is Proton seen headed in the right direction?

Proton has been trailling fellow national carmaker Perodua since 2006 in terms of sales

THE recent announcement by automotive conglomerate DRB-Hicom Bhd that it plans to raise RM2bil in funds, mostly to help turn around wholly-owned carmaker Proton Holdings Bhd, is seen as a move in the right direction by many.

One industry observer points out that Proton needs to develop new technology to help keep it competitive.

“For any automotive company to survive and be competitive, it needs to develop new technology on a continuous and consistent basis.

“Unfortunately, this has been a challenge for Proton.”

Proton’s lack of economies of scale is a major issue for the car company, he says.

“The pricing of its vehicles can be more competitive. However, this is not the case as the company can’t bring down the unit price of its vehicles as its development costs are spread across a smaller number of units, unlike many of its foreign competitors.”

Proton has been trailing fellow national carmaker Perusahaan Otomobil Kedua Sdn Bhd (Perodua) since 2006 in terms of sales.

While Proton has been struggling over the years sorting out issues such as its sales performance, quality issues and after sales woes, among others, Perodua meanwhile has been steadily thriving.

In 2005, Perodua, which was still behind Proton in terms of sales, launched its iconic Myvi compact car, a model that changed the automotive landscape and turned the tides in favour of Perodua.

The Perodua Myvi has been the best-selling car in Malaysia for eight consecutive years from 2006 and 2013. The model accounts for about 50% of Perodua’s annual sales.

According to data by the Malaysian Automotive Association, Proton sold a total of 138,753 vehicles in 2013 compared with 196,071 vehicles sold by Perodua in the same year.

Recently, Proton launched the highly anticipated Iriz, which, to many, is considered a game-changer for the company and is regarded as “the car” to protect its market share and directly take on the Myvi.

An automotive analyst points out that added funds are necessary for Proton to come up with not only new technology, but new competitive models as well.

“DRB-Hicom reportedly spent RM500mil to develop the Iriz and the car has been very well received by the public. Therefore, Proton needs more such models to boost sales and grow its marketshare, which is what justifies the need for added funds,” he says.

Earlier this month, DRB-Hicom announced that it was launching a perpetual sukuk programme to raise funds of up to RM2bil, which Malaysian Rating Corp Bhd (MARC) expects will be channelled to Proton.

The rating firm has assigned a preliminary rating of AIS to the group’s proposed perpetual Sukuk Musharakah programme of up to RM2bil. It also affirmed its AA-IS rating on DRB-Hicom’s existing Islamic medium term notes (IMTN) programme of up to RM1.8bil.

Both ratings carry a stable outlook. The two-notch rating differential between the perpetual sukuk and IMTN is in line with MARC’s notching principles on hybrid securities.

The proposed perpetual sukuk is non-callable within five years of issuance and has profit distributions that are cumulative and deferrable on an unlimited timeline.

MARC says the affirmed rating on the IMTN incorporated DRB-Hicom group’s strong market position in the domestic automotive industry, underpinned by a diverse range of car marques and a long operational track record.

It adds that the rating was also supported by a moderately diversified revenue stream from other businesses that included concessions, logistics and property development.

However, MARC has pointed out the ratings are constrained by the group’s large borrowings and its continued reliance on external funding to accommodate expansion and acquisition plans.

An analyst says the sukuk is unlikely to adversely impact DRB-Hicom’s credit profile.

“DRB-Hicom’s debts jumped in 2012 when it acquired Proton.

“Nevertheless, we believe that the sukuk is not designed to place pressure on their earnings.”

MARC, meanwhile, says that Proton’s short term liquidity concerns had eased somewhat following the completion of subsidiary Lotus Group International Ltd’s (Lotus) £207.30mil (RM1.1bil) debt restructuring into a longer tenured debt.

RHB Research Institute director and head of research Alexander Chia says Proton pays a high amount of finance cost per year to pay-off the borrowings it took to acquire Proton in 2012. “DRB-Hicom borrowed RM3bil to buy Proton and is currently paying over RM300mil in finance costs annually, which is a huge chunk of group profits. Proton’s marginal contribution to earnings is not helping matters.

“DRB-Hicom’s balance sheet is over-leveraged and Proton is also not contributing to help boost their earnings,” he says.

According to DRB-Hicom’s financial report for the financial year ended March 31, 2014, its finance cost stood at RM292.38mil.

Alternatively, another analyst says it is vital for Proton to collaborate with a globally-established original equipment manufacturer to enhance its competitiveness.

“A strategic partner can help fasttrack Proton’s presence in the global automotive arena. It also needs to be able to expand its export market.

He notes that tying up with a partner can also help Proton to reduce its costs.

It was reported recently that Proton and Honda Motor Co Ltd are currently engaged in a series of meetings to explore the possibility of collaborating in the field of technology enhancement, new product lines and sharing of platform and facilities.

International Trade and Industry Minister Datuk Seri Mustapa Mohamed has commented that this venture is expected to help Proton save millions in investment and development time for a new model.

According to MARC, Proton’s debt level rose by 24.1% year-on-year to RM1.79bil, which led to an increase in the car manufacturer’s debt-to-equity (DE) ratio to 0.58 times for financial year ended March 31, 2014 (FY14) (FY13: 0.38 times).

BY EUGENE MAHALINGAM The Star/Asia News Network

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